Dear Advertiser:

Thought Leadership Marketing is a hot topic in marketing circles, as described in an article in our November 2010 issue addresses how chiropractors can create leadership brand positions by providing their audiences with valuable, engaging information and education.

But the principles of Thought Leadership Marketing are as, if not more, applicable in your efforts to penetrate the chiropractic market. If you pay attention to vendors leading the profession, many of their efforts could be considered Thought Leadership Marketing.

To read the complete article “Thought Leadership Marketing?” CLICK HERE

The article talks about two primary aspects of Thought Leadership marketing: the messaging or ‘strategic’ side and the tactical or ‘delivery’ side.

I can’t help you with your message, but if you feel you need help with crafting a focused, educational and powerful messaging strategy, let me know and I can refer you to marketing firms well-known for being able to do so.

However, I can help you with the delivery of your message.

An effective Thought Leadership Marketing campaign needs to deliver your messages frequently and cost effectively. In addition, if you can deliver those messages through a variety of different mediums, you will find that this integrated approach tends to be much more efficient.

Our integrated marketing tools allow you to deliver your message in a variety of different formats at the lowest cost per thousand in the chiropractic profession.

· Our magazine reaches 40,000 chiropractors each month. But there’s more…

· The monthly digital issue of our magazine continues to draw readers [or visitors] if you prefer for months to come, at no extra cost. For a little more you can actively turn your ad into a life, virtual ad whereby visitors can simply click and go to your website.

· Our e-mail blast service, reaching over 55,600 opt-in chiropractors, is the most popular and most effective in the profession. We know as we send email blast to this list daily.

· Our website attracts over 18,000 unique visitors each month. A rotating banner on this website is a wonderful addition to your marketing efforts.

· Consider our Product Showcase, a service we provide our advertisers that draws great reviews.

· And last, but not least, our yearly Buyer’s Guide is the most complete and unbiased product guide in the chiropractic profession. CLICK to view or request a copy for yourself. And even after the 40,000 copies we print and deliver are gone, our Virtual Buyer’s Guide continues to act as a leading resource for chiropractors looking to purchase products, programs, and services.

Our Thought Leadership Marketing platform is fairly simple:

1. Delivering unbiased, factual information to our readers
2. Focusing on the products, programs, and services they desire and need
3. Providing cost effective media platforms as a resource doctors can utilize to expedite their search

Let us help you establish and deliver an Integrated Thought Leadership Marketing campaign.

OFFER: Commit to a six or twelve month integrated Thought Leadership Marketing effort via at least two of our media platforms and we will pay for an analysis of your current marketing communications message. Email me at henri@darickpublishing.com for more information.